Pricing

Tutoring Lesson Packages Explained: How They Work, How to Price Them and What to Put in the Terms

Leo Yang

By Leo Yang

· 9 min read

Illustration of a stack of lesson tickets, for tutoring lesson packages

Key takeaways

  • A tutoring lesson package is a set number of lessons a student pays for in advance, usually at a slightly lower price per lesson than a single lesson.
  • Its real job is to bring the money in before the teaching and to turn ten decisions into one, not to hand out a discount.
  • Write four terms down before you sell one: how many lessons, the price per lesson, how long the lessons are valid, and what happens to the ones not used.
  • A package is not a subscription (a fixed number of lessons billed again every period) and not a coupon (a discount on one purchase).
  • On Tutafy, packages are part of the Pro plan; the Buy button opens your PayPal or card link, and you keep the count of lessons used yourself.

A tutoring lesson package is a bundle of lessons that a student pays for in advance, for example ten one-hour lessons for one price. The tutor receives the money before teaching and the student gets a lower price per lesson and one decision instead of ten. A package works when four things are written down: how many lessons it contains, what each one costs, how long the lessons stay valid, and what happens to the lessons that are not used.

Most tutors meet packages by accident. A parent asks "can I pay for a month?", the tutor says yes, and six weeks later nobody can say how many lessons are left. This guide explains what a package is, how it differs from the other ways to sell lessons, how to price one with real arithmetic, the terms to put in writing, how to count lessons, and when a package is the wrong tool. The numbers in the examples are made up for the arithmetic; use your own.

1 payment

up front instead of one per lesson

4 terms

to write down: lessons, price, validity, unused lessons

0%

commission Tutafy takes on what students pay you

What a lesson package is, and what it is not

A package is one of five ways to sell your time, shown in the table below. They overlap, so tutors mix them, but each solves a different problem, and confusing them is the root of most billing arguments. A package is paid once and used up over time; a subscription is billed again every week or month and gives a fixed number of lessons each period; a trial lesson is a short first lesson at a lower price; a group course is a fixed run of classes sold as one product; and a single lesson is paid each time. A coupon is not a format at all: it is a code that changes the price of one purchase, and it can be applied to any of the five.

FormatWhen you are paidWhat the student commits toBest for
Single lessonAt booking, each timeOne lessonNew students and occasional learners
Trial lessonAt booking, a lower priceA first lesson onlySomeone deciding whether to work with you
Lesson packageOnce, up frontA set number of lessons within a time limitRegular students and exam preparation, such as IELTS or SAT
SubscriptionEvery week or month until cancelledA fixed number of lessons each periodOngoing weekly lessons, like conversation practice
Group courseOnce per learner, for the whole runA start and end dateCohorts; see the group class pricing guide

Five ways to sell lessons and the problem each one solves.

Three bars showing the same lesson bought three ways, with made-up prices: a single lesson at $40 each, a pack of 5 for $190 which is $38 per lesson, and a pack of 10 for $360 which is $36 per lesson.
The same lesson bought three ways, with example prices to show the arithmetic.

How to price a lesson package

Price a package by starting from your single-lesson rate and deciding what the commitment is worth to you. The calculation is two lines: package price equals single rate times the number of lessons times (1 minus the discount), and price per lesson equals package price divided by the number of lessons. A tutor who charges $40 and gives 5% off a pack of five asks $190, which is $38 a lesson; 10% off a pack of ten asks $360, which is $36 a lesson.

The discount is a decision, not a duty. What you get in return is cash before you teach, ten weeks of a student who has already chosen you, and no rebooking conversation at the end of each lesson. What you give up is $4 on each lesson in the ten-pack, or $40 in total. A good test is whether that $40 is less than what you would spend or lose to keep the same student: a cancelled week, a quiet month, an hour of messages. Some tutors charge the full rate and sell the package for convenience alone; that is also a fair choice, and it keeps your price per lesson consistent when students compare you with others.

A small side benefit

Card processors such as Stripe and PayPal typically charge a percentage plus a fixed amount per payment, for example around 2.9% plus 30 cents in the US (it varies by country, so check yours). On the example above, ten separate $40 payments cost $14.60 in fees and one $360 payment costs $10.74. The saving is about $3.86, which is not a reason to sell a package, but it is real.

Pick pack sizes that match how students actually learn

Do not offer five sizes. Two or three is plenty, and they should match a real learning pattern: a pack of five for someone testing a weekly rhythm, a pack of ten for a term of weekly lessons, a pack of twenty only if you teach an exam course. A student preparing for IELTS or the SAT wants a plan with an end date, so name the pack after the goal ("IELTS speaking: 10 lessons") rather than the number. For general conversation practice, a plain number is clearer.

The four terms to put in writing

A package without terms is a loan with no due date. Four short sentences, shown on the page where the student buys and repeated in the confirmation, remove nearly every dispute. Rules on prepaid services and refunds differ by country and by state, so treat the sentences below as plain-English examples and check what applies where you and the student live; this is not legal advice.

1. How many lessons, and how long each one is

"10 lessons of 60 minutes." If you teach lessons of different lengths, say how a 30-minute lesson counts: one lesson, or half. Without that sentence you will be asked.

2. How long the lessons stay valid

"Valid for 12 weeks from the first lesson." Weekly lessons for ten weeks need a little slack for holidays and illness, so ten lessons in twelve weeks is one workable shape. An expiry date is what keeps a pack from becoming an open-ended obligation, and it gives you a natural moment to offer the next one.

3. What happens when a lesson is cancelled or missed

Use the same rule as your single lessons so students do not have to learn two. If a lesson cancelled with at least 24 hours' notice goes back into the pack and a later one is lost, say so in one line and link to your cancellation policy. The guide to cancellation policies and contracts has wording you can copy.

4. What happens to unused lessons

Decide whether unused lessons expire, are refunded in part, or can be passed to a sibling. One workable choice is "no refund after the first lesson, but I will extend by two weeks for illness". Whatever you choose, write it before the first sale, because the first dispute arrives with the first pack. Also keep in mind that money received in advance may be treated differently for tax in your country than money for a lesson already taught; ask your accountant once, early.

Five boxes in a row showing the life of a lesson package: student buys, lessons booked, balance drops, reminder when two lessons are left, expiry or renewal, with a dashed arrow from renewal back to the start.
From purchase to renewal. The step in the middle, counting down the balance, is the one most tutors do by hand.

How to count the lessons left

Somebody has to keep the balance, and if it is not a system it will be your memory. There are three ways, in rising order of effort. A line in the student's notes ("Pack of 10 bought 3 Nov, valid to 26 Jan, 3 used") is enough for a handful of students. A Google Sheet with one row per pack and one column per lesson works to about thirty. After that you want software that keeps the count itself, which is what Acuity Scheduling does with codes, what Teachworks does with package balances counted by lesson or by hour, and what Calendly's meeting packages do for accounts that have them.

Tutafy does part of this. A package you create appears on your booking page with its price and price per lesson, and the student pays through your PayPal or card link. It does not yet count lessons down for you, so we suggest this routine: when you book each lesson from the pack, write "3 of 10" in the lesson notes and set the lesson's payment to paid, so the Lessons list shows what has been covered. Send the student the same line in the lesson recap, and the count is never a surprise.

Remind at two lessons left

The best moment to offer the next pack is when two lessons remain, not at the end. At zero, the student has already started to wonder whether to continue; at two, the habit is still running. One short message is enough, with the price and the link.

When a package is the wrong tool

Packages are not for everyone, and pushing one at the wrong moment loses the student. Here is where we would hold back.

Pros

  • Money arrives before the lessons, which smooths a month of uneven income
  • Fewer rebooking conversations and fewer cancelled weeks
  • A student who has paid for ten lessons has a reason to turn up for all ten
  • A natural, polite moment to offer the next block

Cons

  • A new student may not be ready to commit; offer a trial lesson first
  • Prepaid lessons are an obligation: if you are ill or move, you owe the student
  • You carry the admin of counting the balance and handling expiry
  • Refund and tax rules for money paid in advance depend on where you are

Sell a trial lesson first, then a pack. A student who has had one good lesson with you will say yes to ten; one who has not will say "let me think about it". Tutafy's standard trial lesson is 30 minutes at a price you set, for a first lesson only, and it is a good entry point to a pack.

List your packages on your booking page

Packages are part of Pro, $12 a month, along with unlimited students, coupons and student subscriptions. The Free plan covers up to 10 students with a booking page, a built-in video classroom and a PayPal link. 0% commission on every plan, cancel anytime.

Start free — no credit card

How to set up a package in Tutafy

The steps are short. The limits that follow them are more important, so read both.

  • Open Packages in your dashboard and press New package. Fill in the package name, the number of lessons (1 to 200), the total price and, if you like, a description of up to 300 characters. Put the validity and the cancellation rule in that description.
  • Save it. The package appears under "Lesson packages" on your booking page with its price and the price per lesson worked out for the student.
  • Add your payment link in Settings, Payments. If you saved a PayPal link, the Buy button opens PayPal with the package price filled in. If not, it opens your card payment link.
  • Test it yourself: open your booking page in a private window and press Buy on each package.

Two limits to know before you sell

The Buy button is a plain link to your own payment page, so Tutafy is not told when a student pays: you confirm the payment in PayPal or Stripe. And if you rely on one Stripe Payment Link and have no PayPal link saved, every Buy button opens that same link at its fixed price, whatever the package costs. The Stripe Payment Link guide explains how to make a link for each price.

Packages, subscriptions and coupons together

They solve different problems and do not conflict. A package fits a student who wants a defined block, such as exam preparation. A subscription fits one who wants the same lessons every week with no end date, and it is billed on repeat. A coupon is a way to give a referred friend a first-pack discount without changing your list price: a code of three to twenty-four letters, digits, dashes or underscores that takes a percentage or a fixed amount off. All three are in the Pro plan, and each is a short form in the dashboard. Our referral program guide shows how to use a coupon code to track who sent whom.

Sell a pack without a marketplace taking a cut

Your booking page, your packages, your payment link. Free to start, Pro $12, Academy $29, 0% commission on your lessons.

See the plans

Frequently asked questions

What is a tutoring lesson package?+

A set number of lessons that a student pays for in advance, such as ten one-hour lessons for one price. It usually has a lower price per lesson than a single lesson, and it should state how long the lessons are valid and what happens to unused ones.

How do I price a lesson package?+

Multiply your single-lesson rate by the number of lessons, take off the discount you choose, and divide by the number of lessons to see the price per lesson. For example, $40 per lesson, ten lessons and 10% off gives $360, which is $36 a lesson. The discount is optional.

How long should a tutoring package last?+

Long enough for the lessons plus a little slack. For weekly lessons, ten lessons in twelve weeks is one workable shape. An expiry date stops a package becoming an open-ended obligation and gives you a moment to offer the next one.

Should lesson packages be refundable?+

That is your decision, and the rules for prepaid services differ by country and state, so check where you and the student live. Many tutors refund unused lessons only in part, or extend the validity for illness, and write the rule before the first sale.

What is the difference between a lesson package and a subscription?+

A package is paid once for a set number of lessons that are used up over time. A subscription is billed again every week or month and gives a fixed number of lessons each period until it is cancelled.

Does Tutafy keep count of the lessons left in a package?+

Not yet. Tutafy lists your packages on your booking page and sends the student to your PayPal or card link to pay, but you keep the balance yourself, for example in the lesson notes. We suggest writing "3 of 10" on each lesson and setting its payment to paid.

Which Tutafy plan includes lesson packages?+

The Pro plan, $12 a month, and Academy, $29 a month, which includes everything in Pro. The Free plan covers up to 10 students with a booking page, a built-in video classroom and a PayPal link. Tutafy takes 0% commission on every plan.

Should I offer a trial lesson before a package?+

Usually yes. A student who has had one good lesson will commit to ten more easily. Tutafy's standard trial lesson is 30 minutes at a price you set, for a first lesson only.

Leo Yang

Leo Yang

Leo Yang is the founder of Tutafy. He writes about the business side of tutoring — getting students, getting paid, and keeping 100% of what you earn. About Tutafy →